ARTICLES
Discover articles by Vanessa Sangari, sharing insights, lessons, and strategies to help you grow.
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THE DIGITAL CONSUMER EXPERIENCE JOURNEY: LEVERAGING MICRO AND MACRO MOMENTS
In today’s fast-evolving digital landscape, brands are continuously refining their understanding of the digital consumer journey.
FROM YOUNG BIRD TO FLEDGLING
Nature I believe supplies you with potential, and NURTURE supplies you with functionality. In effect, it is not enough to just have what it takes to be a marketer. You should be able to put it to use and become the best in your field.
WHAT TO CONSIDER WHEN TRYING TO UNDERSTAND YOUR CLIENT
Clients are the bloodline of every business and regardless of whether it is a B2B or B2C business, understanding clients plays a key role in customer success. An understood client is a better served one, and a better served client is a happy client. Remember, happy clients stay more loyal to your business and are more forgiving of the occasional
HOW TO UNDERSTAND YOUR CLIENT
In my previous article, I elaborated on the things to consider when trying to understand your client. In this article, I delve into the “HOW” of it.
KNOW YOUR SALES TEAM
I found that, managing a sales team can prove quite daunting. However, over the years, I have come to appreciate the role knowledge about your sales team plays in handling them efficiently.
LESSONS THE SALES LEADER CAN PICK FROM THE NKRUMAH STORY
There’s so much to learn from him both as an individual and as a leader. His story, speaks of his successes and failures, both of which can serve as a rich source of learning material for the sales leader.
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